This was the comment from a senior R&D member from a German FMCG company that we delivered a 2-day workshop to last week.
This feedback was, of course, nice to hear. It makes you feel you have done something right, when all the thought and hard work is rewarded with a comment like that.
Even though that was great to hear, the more compelling and satisfying story came from the actions of the delegates in the workshop.
The workshop was focussed on taking and understanding opportunity spaces and taking those into either opportunity or technology scouting tasks within an open innovation framework.
We had to start the workshop by taking the delegates through trends and scenarios, showing them where opportunity spaces come from, so what they are doing has some context in their job roles.
At the moment, all the trends and scenarios come from the senior management team, saying, effectively "work on this".
Now, believe me, there has been nothing wrong with this approach for them, as they are a very successful company, but as markets contract and more competitors come into the space, you do need more than the thoughts of wise people at the top of the company.
Some of the people in this workshop realised this, and rather than complaining they did something about it. They went to this senior team and said "we need to change the way we do this, and this process we have been taught, may be the way forward"
What is happening now is this huge, global FMCG player, with a mega brand that you all know is currently looking to redesign their trend identification process, based on our teachings.
How satisfying is that..?
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